The hotel industry of today is more competitive than ever before. In a tough economy time like this, hotels have to compete with one another to stay in the best locations, have superb interior designs, and offer the best hospitality services for customers. Also, they need to employ and provide various IT technologies for customers who love the modern lifestyle.
Back in 1972, the first Le Méridien hotel was established in Paris, France; and now it has 115 branches in all over the world. In 2005, Le Méridien was acquired and merged as one of the hotel in Starwood alliances, which contains nine internationally renowned hotel brands.
To differentiate itself among its competitors, Le Méridien management was looking for something to broaden the appeal of the hotel. They decided to accentuate the characteristic of being a true European hotel, with new experience and lifestyles for customers.
Le Méridien has reinvented itself from the outside in. The brand now positions itself as a cultural hub with an emphasis on art, design, fashion, and cuisine; it has also shed 30+ properties that didn’t fit this new image.
There is no better example of Le Méridien’s branding efforts than its flagship property in Asia: Le Méridien Bangkok, a stylish and sophisticated hotel with 282 guestrooms on 24 floors of brilliant artistic design.
Le Méridien Bangkok is located right in the city on Suriwong Road where two extreme life-styles meet. The architectural design allows the contrast of Bangkok scenes to be the interesting aspect by having the 300 rooms designed with one side facing the night life of “Pat Pong” and the other facing the Thai-cultural scenery of “Hua Lum Pong Temple”. The hotel intends to provide not just a secure and convenience accommodation as a five-star hotel but the “experience” that has been exquisitely designed in every detail bringing forth the creativity especially for the customers.
The entrance is designed as a frame work to reflect the hotel’s characteristic, achieved by covering clear glass with selected photographs from professional photographers. The pictures change according to the living trend adding gimmicks to public view. The spacious area of 40-meter high lobby entrance, fully furnished with selected furniture, provides a truly relaxing atmosphere that enriches the visitor’s experience. On the upper floor is the area for restaurants of which the tropical color scheme has added a characteristically delightful detail. By contrast, the upper floor has been designed to create calm atmosphere for spa area by using neutral-color river stone embedded on the curve wall. These elements of the interior always impress people who see it for the first time.
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