Cocoon with us at Formule 1 hotels, says Accor

Accor Australia has unveiled new look rooms for its budget travel hotel brand Formule 1 as part of its strategy to meet the increasingly sophisticated needs of today's travellers.

It's begun rolling out its new award-winning "Cocoon" room concept into Australia, with F1 hotels in Canberra, Campbelltown and Wentworthville the first to showcase the new rooms. F1 Campbelltown was the very first Formule 1 in Australia.

The Cocoon Room, which last year won Best Interior Design at the European Hotels Design Awards, features soft colours, rounded edges and soothing lighting, as well as extra storage space, as well as wood-look floors, flat screen TVs with extra channels, internet connections and a strong focus on sustainability.

The new rooms have a strong environmental focus, with water-efficient showers and toilets, recyclable materials used throughout and energy efficient lighting.

Accor Australia vice president Simon McGrath said the new rooms represent a real metamorphosis for the brand, which was first introduced in 1984.

"The Formule 1 brand really revolutionised budget travel by offering ensuite rooms that could comfortably sleep one, two or three people at an affordable price," said McGrath.
"The introduction of the Cocoon Room concept is another revolution for the brand and highlights how much the brand has upgraded to meet the increasingly sophisticated needs of today's travellers.

"With these new rooms, we believe Formule 1 offers the best value for money sleep in the market."

The Cocoon Rooms will be rolled out to all 20 Formule 1 hotels in Australia over the next few years.