design: Cullinan Ivanov Partnership
carpet: EC Modular
laminate: Laminex Group
lighting: JSB Lighting
With Westfields’ new flagship Bondi Junction shopping centre complete Easts Bronte Road entry directly opposite was clearly looking dated and being shown up by the increasingly sophisticated Bondi Junction town centre.
This combined with the fact Easts Leagues Club ran three distinct businesses through its Bronte Road Entry – Easts Club , Elixr Health Club and Noble Court Chinese Restaurant demanded some clear action to solve the current poor foyer.
The existing entry was a non-descript door at the end of a corridor whith added confusion by being off the arcade which led to the lift foyer of the tower building above the club. Although not the main entry to the club proper, this entry is the main access for people wishing to use the fitness centre and restaurant. There was no direct connection for the club and restaurant from the street. The street frontage was occupied by a store with a glazed aluminium shopfront.
The central idea behind the new foyer was to make a connection with the street, and to present itself to the public as an elegant entry not only to the club but also to the restaurant and fitness centre. It was essential that the foyer appeal to the wider demographic that the Easts Club was seeking.
A decision was made early on in the design process to incorporate a mural as the main signage to foyer. Departing from the obvious neon-lit, bright-coloured and football themed signage, the well known artist Michael Fitzjames was commissioned to produce a piece of art for the entry wall.
The final outcome is a subtle yet sophisticated entry which serves the three separate businesses in a discrete way and presents the club as a modern and appealing venue to the emerging night and daytime demographic of the Junction.