design: Facet Studio
Photos: Katherine Lu
Phamish is a Vietnamese Restaurant located at Darlinghurst, Sydney. Facet Studio were approached by the owners to create a new image for Phamish using elements of “chrysanthemum” and “gold”.
As Facet Studio had an extremely limited space to work with, they started by thinking that if the “new image” they were creating not only serves as graphic design, it would be fantastic if it could also contribute in creating a sense of expansion in space.
From here they focused on the “partition” as a system which softly defines the spaces and is widely utilised in Asia, then decided to randomly locate five “partitions” which features both “chrysanthemum”
Furthermore, by dividing the chrysanthemums into five panels, the void between the sliced-open chrysanthemums gives room for more imaginary chrysanthemum to form in the human brain.
By designing the effects created by the partitions, the imaginary pictures expand beyond the visible, and Facet Studio believe this imaginary expansion ultimately links to the expansion in sense of space.