Nestled within the bustling food court at Collins Square, Pure Pie has undoubtedly put their stamp on this precinct.

Hot Black were appointed to make Pure Pie’s second store memorable! It was important to reflect the simplicity of the brand’s philosophy – locally sourced and made with love. Interpreting this as a design ethos, simple and sleek materials were implemented.

A minimalist palate was chosen, with touches of brass and timber used to create simple yet defined statements. Personalised details, such as the signage integrated into the wall and floor, reiterated not only Pure Pie’s branding message but also added an extra layer of textured detail. In addition to materiality, local street artist Mayonnaise was commissioned, to put the final touches on this canvas.