Cucina on Hay pays homage to the Italy of yesteryear in a fresh, contemporary setting. The interior, inspired by the classic alimentari (Italian food store), incorporates traditional elements, refined for today’s context. The concept celebrates the simple pleasures of life: La Dolce Vita. Simple but bold, Cucina on Hay is an all-day eatery with an offer of strong coffee, good food and great company. It’s lively, but relaxed atmosphere is focused around giving and sharing and incorporates an indoor/outdoor style of eating.
The interior creates a ‘courtyard’ dining space internally, as an invited transition from the street frontage to Mercure’s sister restaurant upstairs. The space was transformed with a full-ceiling skylight, angled wooden beams, tumbled terracotta tiles and picnic style benches. The curation of a relaxed, indoor/outdoor space was complete with a wall-mounted trellis covered in ivy-like vines allowing guests to dine in the piazza.
Nostalgic, the Brand draws inspiration from a traditional Italian family kitchen. A throwback to the vintage vibe, executed with a fresh and clean approach. A faded, familiar colour palette triggers a worn-in comfortability that embodies the concept of family and food. A series of custom print artworks, inspired by the brand, were created by BrandWorks for the interior space. Cucina on Hay is a contemporary take on the provincial.