RE/Form by Zaha Hadid Design
RE/Form continues Royal Thai’s design-driven direction, solidifying the future of the brand through the lens of a legendary architect.
The collection consists of 22 designs, inspired by four themes that feature prominently in Zaha Hadid’s work: striated lines, ribbonlike projections, pixelated landscapes and organic cellular shapes.
Patterns within each grouping capture Hadid’s signature use of interweaving, layering and play with light and shadow. These designs introduce new and custom colors for Royal Thai commercial carpets, with hues of turquoise, red and green in the color palettes. Translated into Axminster and hand-tufted designs, each carpet represents reconfiguration, metaphorical renewal and transformation—the theme itself a reflection of Royal Thai’s recent reformation.
More than a collaboration, RE/Form is a celebration of Hadid’s legacy and Royal Thai’s passion for finding inspiration in everything. This collection was created in partnership with Zaha Hadid Design, the design arm of Zaha Hadid Architects focused on exhibitions, interiors, product, fashion and furniture.