Located in the heart of Darling Harbour, the Novotel Sydney Darling Square Hotel is a mid-scale hotel appealing to both business and leisure travelers and part of the Accor Hotels chain.
Bates Smart won a design competition to reposition the hotel in early 2016. With a modest budget, the Novotel’s owners, Frasers Hospitality Asset Management, wanted to achieve a fresh, streamlined identity and a feeling of ‘easy modernity’ in keeping with the Novotel brand platform. The brief required a streamlined check-in and lobby experience and a new look, feel and functionality for the ground level bar and all-day dining.
A local artist was commissioned to create a series of birds for the dining room wall in a subtle gesture towards the Accor logo.