Project Team

design: Steve Luongo Design and Black Sheep


furniture: James Richardson, Identity Furniture
tiles: Skheme

Founded in 1958 by brothers Frank and Dan Carney in Wichita USA, Pizza Hut is now the largest pizza chain in the world with more than 12,000 Restaurants and Delivery Units operating worldwide. Pizza Hut felt a fresh approach to store design would enable the brand to reconnect with its core millennial customer base and help deliver a contemporary and market relevant restaurant.

BEE Retail engaged the services of Steve Luongo Design and Black Sheep to form a strategic alliance in delivering the new Fast Casual Dining experience. The concept is based on the brands strong history and with a minimal, paired back finishes palette “slices” of brand heritage were introduced with a modern twist.

Custom Table

32mm powdercoat steel framed table with tile insert top.
1400mmL x 900mmD x 720mmH
Heavy duty lockable castors.

Identity Furniture

Concrete rendered walls and exposed services give the space an edgy feel with timber accents in menu boards and furniture adding warmth to the design. The chequerboard red and white table cloths have been re-imagined as rectangular tiles in communal areas and the open kitchen wall and red neon signage adds to the 50’s nostalgia.

The new design has been embraced by customers, staff and senior management and will be used as a template for the development of all future stores across Australia.

Chair Ironica

The simplicity, retro style and variety of available colors allow Ironica chair to become an interior solitaire. The back part is made of seven hand-smoothed bars holding the bent backrest. This chair is easy to combine with its namesake table.

James Richardson